The course adopts an integrated approach that combines theory, concrete case studies, hands-on sessions, and interactive discussions. This mix is designed to provide a practical understanding of AI fundamentals, highlighting its direct impact on business and facilitating learning through hands-on experience and peer exchange.
The course adopts an integrated approach that combines theory, concrete case studies, hands-on sessions, and interactive discussions. This mix is designed to provide a practical understanding of AI fundamentals, highlighting its direct impact on business and facilitating learning through hands-on experience and peer exchange.
Program
Program
Module 1
Introduction to AI
- Definition and historical overview of AI.
- Development and classification of AI technologies.
- Future prospects and current challenges, such as ethics and regulation.
Module 2
AI methods and algorithms
- Principles of Pattern Recognition and machine learning.
- Differences between supervised and unsupervised learning.
- Overview of neural network architectures, including Feed Forward Networks, Recurrent Networks, and Convolutional Networks.
- Introduction to Transformers and generative AI, cutting-edge technologies in the field of AI.
Module 3
AI in the business world
- Practical examples of AI in sectors such as finance, manufacturing, marketing, and human resources.
- Discussion on how AI is transforming these industries through innovative solutions.
Module 4
Building a culture of innovation with AI
- How to foster a corporate environment geared toward technological innovation.
- Required skills, emerging technologies, and managing business performance with AI.
Module 5
Challenges and ethical considerations of AI
In-depth analysis of critical issues such as privacy, data security, algorithmic bias, and the ethics of AI use.
Module 6
AI business use cases
Analysis of case studies on how AI has improved operational efficiency, personalized marketing, and optimized customer experience.
Module 7
Launching AI projects
Guide to planning and implementing AI projects, from team building to collaboration with specialists.
Objectives
This training course is designed for managers and executives who want to gain a complete and up-to-date understanding of Artificial Intelligence (AI) and its applications in the business world.
Specific objectives include:
Objectives
This training course is designed for managers and executives who want to gain a complete and up-to-date understanding of Artificial Intelligence (AI) and its applications in the business world.
Specific objectives include:
PROFESSORS
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RESULTS
What you’ll gain
by the end of the course
Marketing
Advanced AI Techniques for Marketing and Business
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Business Executives
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Executives and Managers
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5 Modules
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The course is ideal for managers and executives who want to understand how generative AI can be applied to drive innovation in their fields. No advanced technical skills are required, making the course accessible to anyone interested in this emerging technology.