The course combines theoretical presentations, case study analysis, group discussions, and hands-on lab sessions. This mix is designed to ensure that participants gain a practical and in-depth understanding of the possibilities offered by generative AI, while also providing the opportunity to experiment directly with AI tools.
The course combines theoretical presentations, case study analysis, group discussions, and hands-on lab sessions. This mix is designed to ensure that participants gain a practical and in-depth understanding of the possibilities offered by generative AI, while also providing the opportunity to experiment directly with AI tools.
Program
Program
Modulo 1
Introduction to generative AI
- Fundamental concepts, history, and an overview of the key technologies in generative AI.
- The importance of GANs, Diffusion Models, and LLMs in today’s AI landscape.
Modulo 2
Use cases in business and marketing
- Applications of generative AI for creating unique content, personalizing user experiences, and developing innovative products.
- Practical examples of how companies are using these technologies to gain a competitive advantage.
Modulo 3
Ethics and legal considerations
- In-depth exploration of the ethical and legal issues related to the use of generative AI, including intellectual property management and data privacy protection.
- Strategies to address regulatory challenges and ensure the ethical use of AI.
Modulo 4
Implementation and strategy
- Providing a detailed roadmap for launching generative AI projects, from selecting the right tools to building multidisciplinary teams.
- Practical advice for integrating generative AI into existing business strategies.
Modulo 5
Hands-on lab
- Interactive session with hands-on demonstrations of generative AI tools.
- An opportunity for participants to experiment directly with guided examples and real-world applications.
Objectives
The course is designed for managers and executives who want to discover the potential of generative artificial intelligence and its applications in business. The main objectives include:
Objectives
The course is designed for managers and executives who want to discover the potential of generative artificial intelligence and its applications in business. The main objectives include:
PROFESSORS
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Request course information
Fill out the form to receive more details about the course you’re interested in. One of our experts will contact you within 24 hours to walk you through the program, share the available dates, and answer any questions you may have. Together we’ll find the training solution that best fits your needs, including customized options for your team.
RESULTS
What you’ll gain
by the end of the course
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