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Artificial Intelligence Applied to Marketing: Innovations and Strategies

AI for Smart Targeting Effective Campaign Automation ROI and Competitive Advantage Personalized Generative Content
Online o in presenza
8 Hours
7 Modules

Artificial Intelligence Applied to Marketing: Innovations and Strategies

Artificial Intelligence Applied to Marketing: Innovations and Strategies

AI for Smart Targeting Effective Campaign Automation ROI and Competitive Advantage Personalized Generative Content
AI for Smart Targeting Effective Campaign Automation ROI and Competitive Advantage Personalized Generative Content
Online or on-site
8 Hours
7 Modules

The course uses a combined approach that includes theoretical lectures, real-world use case analysis, interactive discussions, and hands-on sessions. This format is designed to provide a solid understanding of AI’s potential in marketing, while encouraging active participation and the practical application of the knowledge gained.

The course uses a combined approach that includes theoretical lectures, real-world use case analysis, interactive discussions, and hands-on sessions. This format is designed to provide a solid understanding of AI’s potential in marketing, while encouraging active participation and the practical application of the knowledge gained.

Book the course→
Italian Trulli

Program

Follow-up included
Strategic skills
Generative AI
Materials included

Program

Module 1

Introduction to AI in marketing

  • Definition of AI, its history and development, with a focus on marketing applications.
  • Taxonomy of AI, current challenges, and future prospects in marketing.

Module 2

AI methods and algorithms applied to marketing

  • Concepts of Pattern Recognition, supervised and unsupervised learning.
  • Introduction to Feed Forward Neural Networks, Recurrent Neural Networks, and Deep Neural Networks.
  • In-depth exploration of attention mechanisms, Transformers, and generative AI.

Module 3

Fundamentals of AI in marketing

An overview of how AI solves specific marketing challenges such as predictive analytics, personalization, profiling, and targeting.

Module 4

AI and data analysis in marketing

  • The importance of data management, preprocessing, and postprocessing.
  • Considerations on noise, accuracy, privacy, security, and regulatory compliance.

Module 5

AI use cases in marketing

Successful examples of AI use in marketing automation, chatbots, product recommendations, and content optimization.

Module 6

Generative AI in marketing

Exploration of the use of generative AI to create innovative and personalized content, with examples of cutting-edge technologies such as GPT (Generative Pre-trained Transformer) for text generation and DALL·E for creating personalized images.

Module 7

Getting started with AI in marketing

A practical guide to integrating AI into marketing strategies, including an overview of the most effective tools and platforms.

Objectives

The course provides an overview of the application of artificial intelligence in marketing and business, aiming to:
01.
Introduce the basic concepts of AI and the methodologies for their specific application in marketing and business.
02.
Examine real-world use cases and practical applications of AI in the marketing sector.
03.
Illustrate how AI can improve customer engagement and increase the effectiveness of marketing campaigns.
04.
Identify opportunities to integrate AI into marketing strategies for a competitive advantage.
01.
Introduce the basic concepts of AI and the methodologies for their specific application in marketing and business.
02.
Examine real-world use cases and practical applications of AI in the marketing sector.
03.
Illustrate how AI can improve customer engagement and increase the effectiveness of marketing campaigns.
04.
Identify opportunities to integrate AI into marketing strategies for a competitive advantage.

Objectives

The course provides an overview of the application of artificial intelligence in marketing and business, aiming to:
01.
Introduce the basic concepts of AI and the methodologies for their specific application in marketing and business.
02.
Examine real-world use cases and practical applications of AI in the marketing sector.
03.
Illustrate how AI can improve customer engagement and increase the effectiveness of marketing campaigns.
04.
Identify opportunities to integrate AI into marketing strategies for a competitive advantage.

The minds
behind the courses

Our instructors are internationally renowned university researchers with extensive experience in the field of AI. The courses combine rigor, real-world cases, and a focus on the concrete challenges organizations face.
Buy the course→

PROFESSORS

Antonello Rosato

PhD, AI Researcher

Internationally renowned AI researcher driving business innovation. Expert in forecasting and anomaly detection.

Andrea Ceschini

PhD, AI Researcher
Management engineer and AI Researcher in quantum computing. From business strategy to qubits.

Francesco Di Luzio

PhD, AI Researcher
AI researcher specialized in image analysis, with a knack for turning data into value.

Antonello Rosato

PhD, AI Researcher
Internationally renowned AI researcher driving business innovation. Expert in forecasting and anomaly detection.

Andrea Ceschini

PhD, AI Researcher
Management engineer and AI Researcher in quantum computing. From business strategy to qubits.

Francesco Di Luzio

PhD, AI Researcher
AI researcher specialized in image analysis, with a knack for turning data into value.

Book the course

Request course information

Fill out the form to receive more details about the course you’re interested in. One of our experts will contact you within 24 hours to walk you through the program, share the available dates, and answer any questions you may have. Together we’ll find the training solution that best fits your needs, including customized options for your team.
Call us→

RESULTS

What you’ll gain
by the end of the course

AI Skills for Modern Marketing
Campaign Automation and Optimization
Innovative Generative Content
Measured Competitive Advantage
Mastery of AI techniques to enhance predictive analytics, personalization, and targeting in your campaigns.
The ability to implement chatbots, recommendation systems, and automation that boost engagement and conversions.
Leveraging generative AI to create personalized text and visual content at scale, with tools like GPT and DALL·E.
A practical framework to integrate AI into your marketing strategy and measure the ROI of AI initiatives.
AI Skills for Modern Marketing
Campaign Automation and Optimization
Mastery of AI techniques to enhance predictive analytics, personalization, and targeting in your campaigns.
The ability to implement chatbots, recommendation systems, and automation that boost engagement and conversions.
Innovative Generative Content
Measured Competitive Advantage
Leveraging generative AI to create personalized text and visual content at scale, with tools like GPT and DALL·E.
A practical framework to integrate AI into your marketing strategy and measure the ROI of AI initiatives.
AI Skills for Modern Marketing
Mastery of AI techniques to enhance predictive analytics, personalization, and targeting in your campaigns.
Campaign Automation and Optimization
The ability to implement chatbots, recommendation systems, and automation that boost engagement and conversions.
Innovative Generative Content
Leveraging generative AI to create personalized text and visual content at scale, with tools like GPT and DALL·E.
Measured Competitive Advantage
A practical framework to integrate AI into your marketing strategy and measure the ROI of AI initiatives.

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GRID+ Copyright © 2026. All Rights Reserved.
VAT No. 17387741006 | The capital has been paid up in full €10,000 | RM – 1715269
GRID+ Copyright © 2026. All Rights Reserved.
VAT No. 17387741006 | The capital has been paid up in full €10,000 | RM – 1715269
P. IVA 17387741006 · The capital has been paid up in full €10,000 | RM – 1715269
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